Poppy

The Lineup

One natural build. Three ways to sleep.

Every Poppy shares the same DNA — GOTS-certified cotton, New Zealand wool, graphite Talalay latex, zoned pocketed coils. The only question is how you like it to feel.

Firm · 10"

The Lux Firm

The original Poppy. Solid, responsive support with true tufting and an 800-series coil core. For back and stomach sleepers who like a firmer foundation.

800-series pocketed coils
Graphite Talalay comfort layer
Best for: back & stomach sleepers

$999 queen Shop Firm

The Lux Medium

A plush euro-top over a 5-zone, 1100-series coil system with reinforced edges. The balanced feel that fits the widest range of sleepers.

1100-series coils, 5 support zones
Reinforced edge — more usable surface
Best for: side & combination sleepers, couples

$1,999 queen Shop Medium

Plush · 15"

The Lux Plush

Our flagship. Fifteen inches of layered latex and wool over the 5-zone coil system — deep, cloud-soft pressure relief that still keeps your spine straight.

1100-series coils, 5 support zones
Deepest comfort layers we make
Best for: side sleepers & plush lovers

$2,499 queen Shop Plush

Every model: lifetime warranty · 100-night trial · free shipping both ways · 1 tree planted

What's Inside

Made with the good stuff. No shortcuts.

Firm, Medium, or Plush — every Poppy is built from the same four materials. Here's what you're actually sleeping on.

🌿

Cover

GOTS-Certified Cotton

Grown without harmful pesticides or toxic chemicals. Naturally breathable, soft, and exceptionally durable.

🐑

Fire Barrier

New Zealand Wool

Moisture-wicking and temperature-regulating. A fire-resistant barrier without a single chemical flame retardant.

⬡

Comfort Layer

Talalay Latex

Graphite-infused for cooler sleep. Buoyant, responsive support — hypoallergenic and antimicrobial.

⚙️

Support Core

Pocketed Coils

800 individually wrapped coils (queen) in a zoned pattern. Exceptional alignment, built to last decades.

Reviews

Sleepers love their Poppy.

4.9

★★★★★

Based on 47 verified reviews

★★★★★

"I've been on a Casper for 6 years and finally made the switch to natural materials. The difference is real — no chemical smell, sleeps cooler, and honestly feels more supportive. Worth every penny."

Sarah M. ✓ VerifiedAustin, TX

★★★★★

"I have a bad back and was nervous about buying a mattress online. After 60 nights on the Poppy I can say it's the best sleep I've had in years. The return policy made it a no-brainer."

James R. ✓ VerifiedDenver, CO

★★★★★

"We were comparing this to Avocado and couldn't justify paying $400 more for basically the same materials. Poppy was the obvious choice and we're so glad we went with it."

Lauren & Mike T. ✓ VerifiedPortland, OR

How We Compare

Pick your feel. Save either way.

Avocado makes a great mattress. So do we — with graphite Talalay instead of Dunlop, a lifetime warranty at every price, and a smaller number on the tag. Comparable builds, side by side:

Save $400

Firm · 10"

Poppy Lux FirmAvocado Eco Organic

$999$1,399

Graphite Talalay latexDunlop latex

Lifetime warranty10-year limited

1 tree planted—

Save $900

Medium pillow-top · 13"

Poppy Lux MediumAvocado Green + Pillow-Top

$1,999$2,899

Graphite Talalay latexDunlop latex

Lifetime warranty25-year warranty

1 tree planted—

Save $1,280

Plush luxury top · 15"

Poppy Lux PlushAvocado Green + Box-Top

$2,499$3,779

Graphite Talalay latexDunlop latex

Lifetime warranty25-year warranty

1 tree planted—

Avocado prices from avocadogreenmattress.com, July 2026. Both brands: GOTS-certified cotton, natural wool fire barrier, pocketed coils, 100-night trial, made in USA.

Our Story

"It's nice to be important, but it's more important to be nice."

— Eugene "Poppy" Rosenberg

Poppy is named after Eugene "Poppy" Rosenberg — father, grandfather, great-grandfather, and the kind of person who made every room feel warmer. A businessman, a philanthropist, and someone who believed everyone deserved to be treated with dignity.

He gave quietly and built loudly — in the best way. That spirit is baked into everything we do, from the materials we choose to the price we charge.

The tagline isn't just a slogan. It's a tribute. A little more warmth. A little more care. A little more Poppy.

Poppy Seeds

One mattress. One tree.

For every Poppy sold, we plant a tree. Not as a footnote — as a founding promise. Sleep is natural. So is the responsibility that comes with it.

1:1

One tree planted per mattress sold, every time

100%

Natural materials — no glue, no off-gassing

∞

Lifetime warranty — built to last, not to be replaced

Sleep Truths

Busting the myths keeping you up at night.

The sleep industry is full of noise. We cut through it with real information, no upsells attached.

Myth

"You need to spend $3,000 for a quality organic mattress."

GOTS-certified materials aren't inherently more expensive to manufacture — you're mostly paying for retail overhead and marketing. We cut both.

Myth

"Memory foam and latex feel the same."

Memory foam conforms slowly and traps heat. Talalay latex responds instantly, sleeps cooler, and doesn't off-gas petrochemical compounds.

Myth

"You should replace your mattress every 8 years."

A high-quality latex hybrid with proper care can last 20+ years. That's why we back ours with a lifetime warranty.

The natural mattress, without the unnatural markup.

One natural build. Three ways to sleep.

The Lux Firm

The Lux Medium

The Lux Plush

Made with the good stuff. No shortcuts.

GOTS-Certified Cotton

New Zealand Wool

Talalay Latex

Pocketed Coils

Sleepers love their Poppy.

Pick your feel. Save either way.

Firm · 10"

Medium pillow-top · 13"

Plush luxury top · 15"

One mattress. One tree.

Busting the myths keeping you up at night.

"You need to spend $3,000 for a quality organic mattress."

"Memory foam and latex feel the same."

"You should replace your mattress every 8 years."

Sleep better starts here.